Bluserena

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About us

Learn more about the Bluserena Group

Today, we welcome our guests to 13 4-and 5-star hotels and resorts, modern conference centres, and the prestigious Ethra Thalasso SPA. Our hotels are located in Sardinia, Apulia, Sicily, Calabria, and Abruzzo, overlooking beautiful beaches, and in Piedmont, in the Vialattea ski area.

With over 4,200 rooms and a dedicated team of around 2,500 employees at peak times, we are equipped to cater to every need of our guests. At our hotels, we strive to create moments that our guests will cherish forever. We take the time to listen to their desires, ensuring that their dream holiday becomes a reality. We care for and respect the beautiful locations that host us and are committed to preserving their nature, history, and development.Thanks to all this and our daily commitment, we can offer unforgettable experiences with all the passion and care of authentic Italian hospitality.

Dates and events

from 1985 to the present: dates and events

The Bluserena Group’s history, key milestones, and achievements have crafted our success over 35 years. Our journey started with the acquisition of the Serena Majestic Hotel Residence in 1985 and continues today with the renovation of 7 resorts in 2023-2024.

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