Bluserena

Ethra Beach Club

An Exclusive Oasis Between the Sea and Nature

Discover the new Ethra Beach Club and its exclusive services: a dedicated hostess and waiter, VIP and Premium areas, spacious Bali beds, reserved umbrellas, and sun loungers with comfortable mattresses. Relaxation and privacy just as you’ve always dreamed of.

The wind caresses the dunes. The sea whispers in the background. Nature embraces everything in a regenerating silence.
Welcome to Ethra Beach Club, a peaceful retreat nestled between the pine forest and the crystal-clear sea. Here, relaxation is a way of life, defined by comfort, personalized services, and harmony with nature.
Let yourself be enveloped by the elegance of soft colors and refined spaces. Stretch out on a spacious Bali bed, surrounded by privacy and tranquility. Sink into soft mattresses and fresh beach towels.
Our staff will take care of you with discretion and attention. A hostess will welcome you upon arrival, and a dedicated waiter will be ready to fulfill your every desire. A refreshing drink, a light and refined dish—everything served in your private oasis of relaxation.

Breathe in the scent of Mediterranean vegetation. Listen to the sound of the sea. Savor every moment.
Ethra Beach Club is an experience to be enjoyed with all your senses.

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Bali bed

An elegant retreat of peace and disconnection, perfect for relaxing, reading a book, or sipping a drink while gazing at the sea. Our Bali beds offer privacy and comfort, complete with soft mattresses and fresh beach towels at your disposal.

Front-Row Umbrellas

Uncompromising relaxation, even in the first rows of umbrellas, with plush sunbed mattresses and fresh beach towels available for you.

Personalized Welcome

From June 14th to September 16th, our hostess will greet you with a smile and escort you to your reserved spot on the beach. Feel free to ask for our soft beach towels. A dedicated waiter will cater to your every need: order drinks, beverages, snacks, or refined dishes directly from the Mediterraneo restaurant menu. Enjoy everything from the comfort of your private relaxation space.

Sunset Aperitif

The enchanting atmosphere of lanterns on the beach, live music, and an elegantly curated bar service. This year, experience the wonder of sunset at Ethra Reserve Beach, where relaxation meets sophistication. A weekly event, from sunset until late evening, offering a selection of gourmet finger foods, classic cocktails, and local wines in an intimate and refined ambiance. The Sunset Aperitif is a magical experience you can enjoy only at Ethra Beach Club.

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